In Bangladesh, students often rely on after-school learning centers for study help or test preparation. From SSC-HSC coaching to admission test coaching – everything was mostly Dhaka-centric, so the learning opportunities for students from other parts of the country were very limited.

Z Fold 4 is an upgradation in Samsung’s Fold Handset flagship and has a very superficial price for this. Samsung decided to launch this phone online and make it initially available only through pre-order, on the brand website.

Fashion is a specific keyword in Google searches and its use doubles during Ramadan. Audience prefers to search for fashion by directly looking for popular brands and Deshal isn’t a brand that typically comes to consumer’s mind when searching for fashion products. A search campaign was initiated to shift this perspective and build some credibility to utilize the time frame of Ramadan.

There are some areas where Singer’s showroom is not available. These parts are primarily rural; we found 35% digital penetration in these areas; people have good bandwidth, smartphones, and access to 4G.

Campaign for Tobacco Free Kids (CTFK), came to us with a simple brief, “grab attention" of the policy makers virtually and persuade them to increase tobacco tax, taking it beyond the reach of children.” Operating globally, CTFK has been working to protect children from the threat of tobacco by creating policy level impact. They wanted to do the same here in Bangladesh. Given the COVIDian context, our work was cut out. We needed to embrace the online space and start a dialogue with the almost-impossible-to-reach policymakers. Well, that ‘almost’ was enough to light our creative fire and get cracking.

In a world of fast searches and unique keywords, Singer needed a way to ensure that anytime consumers looked for home appliances, Singer's product suggestions were the first thing to catch the eye. Combining Singer's one-of-a-kind method to trigger tapped and untapped keywords and our flair for witty communication, we built a search optimization cloud for the brand that brought in fantastic results and is still continuing to do so.

City Amex wanted to launch a co-branded card with Agora. They wanted to reach and onboard regular Agora shoppers. Employing a multi-phased campaign, the brand was able to identify unique audience pools and target the necessary communication to lower cost and increase efficiency.

UNDP had been working towards mapping and understanding the scope of the problem of violent extremism by responding with activities centered around common bonds, shared values, and a diverse Bangladeshi identity, establishing a hackathon to spread these values.