WE ARE MIGHTY
Since 2013 we have been on a relentless pursuit of creating relevant brand stories that nudge the people to the desired behaviours. And they come in many forms and formats. The stories are meant to travel to our audiences’ hearts and make them think, ponder, persuade, and act. Some of them have great impact, some engage them profoundly, and some go on to capture the zeitgeist of the moment. But this is not done alone—it’s done together with our client` and partners’ invaluable inputs.
As a full-service agency, this is the job we strive to do daily, for the brands that we have been entrusted with.
With around 40 passionate crazies with diverse and unique backgrounds and abilities, we can can lock horns to come up with befitting solutions for our clients, or partners, as we like to call them, that give them the competitive edge.
We try our utmost to provide the Human Experience since our industry’s core fuel is our people and their skills, and our own unique way to use ‘intersectionality’ with which we try to blend both the brand’s immediate near-term objectives and the long-term brand building goals, which, we feel, is now becoming an extinct art. Our effort is always to provide this at scale through seamless coordination and consistency.
A CONCERN OF BITOPI ADVERTISING LTD.
FULL 360 CREATIVE AGENCY
Specialized 360 digital communication service provider. From crafting strategies, building brands to running effective behavior change campaigns
Developing digital content
Planning & buying media
Writing & directing audiovisual stories
MEDIA PLANNING & BUYING
A complete media planning & buying agency. Equipped with experienced professionals
Providing an array for services
ATL media planning & buying (Press, TV, Radio)
Digital media planning & buying (Facebook, Instagram, LinkedIn, Google display ads, search keywords etc.)
EVENTS & ACTIVATIONS
A comprehensive below the line communication agency. Specializing in events & activations
Experiential Marketing, Special Events, Groundbreaking Ceremonies, Grand Openings, Fashion Events, Award Celebrations, Gala Dinners, Team Building, Product Launches, Black-Tie Nights, Meetings, Sales Kick-Offs, AGM, Road Shows, Round Tables and Conferences, Logo Development, Outdoor Branding (Billboard, Wall Painting etc.)
AUDIO & VIDEO PRODUCTION
A diversely gifted team with masterful abilities are complimented by a full array of technical setup, enabling to deliver ﬂawless audio-visual production at all levels.
Highly experienced & balanced team; Full array of studios; A service driven approach; A competitive cost-beneﬁt production.
Services provided -
RDC, Voiceover, Audio Promos, Music Production, Sound Engineering, Television Commercials, Online Video Commercials, Corporate AVs, Documentaries, Music Video, Animated Videos, Live Event Coverage
THE MIGHTY WAY
Three things matter most— People, Culture, and Behaviour
PEOPLE & BEHAVIOUR
Identifying the nature of the brand/business/performance related problems for the brand/client brief
The 'why' of the problem: current behaviour in the category— from client brief and data, from organisational knowledge and intelligence, proprietary tools, vox-pop/dipsticks, and analyses thereof
Being rooted in 'what', i.e., barriers
Macro: cultural, social, religious, educational, or other structural beliefs
Micro: regional or provincial practices, or class, or urban-rural, or gender, or mobility, or awareness or lack thereof, and so on
How can we change to desired behaviour, i.e., 'elegant solutions'
Recommending deeper research or probes and arriving at the strategy
Designing interventions (direct or indirect with other actors, partners, and/or stakeholders, and/or technology)
Designing communication, collaborations, organisational culture
Using creativity for solutions that bring awareness or bring transformation and desired change, and, ergo, deliver impact
OUR NORTH STAR
At Mighty, we understand that activating businesses in the short term is critical. But so is building brands for the long term. We don’t think clients should have to choose between the two, and that’s why we’ve developed our offering to deliver on both simultaneously through creativity. In fact, it’s core to our mission: building brands that are both Timeless and Timely, with creativity fueled by diversity, data and technology to drive big business success.
We have built Mighty around the belief that creativity is truly an economic multiplier and that brands who can unlock it across everything they do – from advertising to design, performance to retention – will build a powerful strategic advantage over their competitors.
Ideas are only as good as their execution
We are a solution oriented strategic consultancy, striving to make maximum impact with our ideas. It is from there that our creativity reaches for the light. And through it, we connect context and mindset to transform behaviours. This design permeates through and through, whether we are tailoring upstream, midstream or downstream communication for you. To do just that, our creative studio of superlative storytellers and storysellers are supported by an in-house production house and a sound studio. Which allows our planning team to truly take a deep dive into the cut, leaving no bones unturned. Ably supported by a growing account management team, whose ethos make the brand and its vision their priority.
CREATIVE & CONTENT WRITING
SOUND, MUSIC & EDITING